Binance is an absolute market leader, currently topping CoinMarketCap with its closest competitor (as of the time of writing Nov 2022) behind by roughly $9 billion. Binance is simple to use and provides services for most trader needs, even investors and lenders use Binance regularly. Binance is incredibly secure and is constantly updated, support is always at the ready and most large markets are ready to trade.

Binance offers proof of reserves, meaning you can see all of Binance's assets so you know your funds are safe. We would argue Binance is THE market leader in crypto exchange technologies.